EFFECTIVE: JANUARY 1, 2021
In the cookie information is stored, each resulting in a connection with the specific terminal used. However, this does not mean that we are immediately aware of your identity.
In addition, to improve usability, we also use temporary cookies that are stored on your device for a specified period of time. If you visit our site again to take advantage of our services, it automatically recognizes that you have already been with us and what inputs and settings you have made in order not to have to re-enter them.
The data processed by cookies are for the purposes mentioned in order to safeguard our legitimate interests as well as third parties according to Art. 6 para. 1 sentence 1 lit. f DSGVO required.
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or always a hint appears before a new cookie is created. However, disabling cookies completely may mean that you cannot use all features of our website.
2. Links to Third-Party Websites
The links published on our website are researched and compiled with the utmost care. However, we have no influence on the current and future design and content of the linked pages. We are not responsible for the content of the linked pages and we do not endorse the content of these pages. For illegal, incorrect, or incomplete contents as well as for damage resulting from the use or non-use of the information, the provider of the web site to which reference was made is solely liable. The liability of those who only point to the publication by a link is excluded. We are only responsible for third-party references when we receive information from them, i. also from any illegal or criminal content, have positive knowledge and it is technically possible and reasonable for us to prevent their use.
3. Analysis and Tracking Tools
The tracking measures listed below and used by us are based on Art. 6 para. 1 sentence 1 lit. f DSGVO. With the tracking measures to be used, we want to ensure a needs-based design and the continuous optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as justified within the meaning of the aforementioned provision.
The respective data processing purposes and data categories can be found in the corresponding tracking tools.
a) Google Analytics*
For the purpose of customizing and continually optimizing our pages, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.com/intl/en/about/) (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, hereafter “Google”). In this context, pseudonymized usage profiles are created and cookies (see under 5) are used. The information generated by the cookie about your use of this website such as
- browser type / version,
- the used operating system,
- Referrer URL (the previously visited page),
- hostname of the accessing computer (IP address),
- time of server request,
are transmitted to a Google server in the US and stored there. The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage for the purposes of market research and tailor-made website design. This information may also be transferred to third parties if required by law or if third parties process this data in the order. Under no circumstances will your IP address be merged with any other data provided by Google. The IP addresses are anonymized so that an assignment is not possible (IP masking).
You can prevent the installation of cookies by setting the browser software accordingly; however, we point out that in this case not all features of our website may be fully exploited.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent the collection by Google Analytics by clicking on the link above. An opt-out cookie will be set which prevents the future collection of your data when you visit our website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
For more information about privacy related to Google Analytics, please see the following link in the Google Analytics Help Center: https://support.google.com/analytics/answer/6004245?hl=en
b) Google Adwords Conversion Tracking
To statistically record the use of our website and to evaluate it for the purpose of optimizing our website, we also use Google conversion tracking. In doing so, Google Adwords will set a cookie (see paragraph 5) on your computer if you have reached our website via a Google ad.
These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer’s website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.
Every Adwords customer receives a different cookie. Cookies can not be tracked via the websites of Adwords customers. The information gathered using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers hear the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
4. Social Media Plugins
We rely on our website on the basis of Art. 6 para. 1 sentence 1 lit. f DSGVO Social social networking plugins (e.g., Facebook, Twitter, Google+) to make our company better known. The underlying commercial purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for the operation compliant with data protection is to be guaranteed by their respective providers. The integration of these plugins by us takes place in the way of the so-called two-click method to protect visitors of our website in the best possible way.
On our website, social media plugins from Facebook are used to personalize their use. For this, we use the “LIKE” or “SHARE” button. It is an offer from Facebook.
If you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and incorporated by him into the website.
By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are currently not logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the US and stored there.
If you are logged in to Facebook, Facebook can assign the visit to our website directly to your Facebook account. If you interact with the plugins, for example by pressing the “LIKE” or “SHARE” button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information will also be published on Facebook visible to everyone.
Facebook may use this information for the purpose of advertising, market research, and tailor-made Facebook pages. For this purpose, Facebook uses user, interest, and relationship profiles, eg. For example, to evaluate your use of our website in relation to the advertisements displayed on Facebook, to inform other Facebook users about your activities on our website, and to provide other services related to the use of Facebook.
If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting my website.
b) Google “+1” button
Our website uses the “+1” button on the social network Google, which is operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043-1351, USA. The button is marked with a “+1”.
The “+1” button is an abbreviation for “that’s pretty cool” or “look at it”. The button is not used to track your visits to the web.
If a website of our website contains the “+1” button, then your internet browser will load and display this button from the Google server. The website you visit on our website is automatically communicated to the Google server. When displaying a + 1 button, Google will not log your browsing history permanently, but only for up to two weeks.
Google keeps this information about your visit for this period for system maintenance and troubleshooting purposes. However, this data is not structured according to individual profiles, usernames or URLs. This information is also not available to website publishers or advertisers. Use of this information is only for maintenance and troubleshooting in Google’s internal systems. Your visit to a + 1 button page will not be evaluated by Google in any other way.
A further evaluation of your visit to a website of our website with a “+1” button does not take place.
The assignment of +1 itself is a public process, i. Anyone who does a Google search or calls content on the web that you +1 can potentially see that you + 1’d that content. So only +1 if you are sure you want to share this recommendation with the world.
Clicking on this +1 button serves as a recommendation for other users in Google’s search results. You may publicly announce that you like our website, that our website is approved or that you can recommend our website. If you have registered for Google+ and you are logged in, then the +1 button turns blue when clicked. It also adds +1 to the + 1 tab in your Google profile. On this tab, you can manage your +1s and decide if you want to make the + 1 tab public.
In order to save your +1 recommendation and make it publicly available, Google collects information about your recommended URL, IP address, and other browser-related information through your profile. If you cancel your +1, this information will be deleted. All +1 recommendations from you are listed on the +1 tab in your profile.